The Siemon Company, a US-based network cabling solutions provider, is gearing up to tap the nascent data centre market in India, which is expected to be worth about Rs14,000 crore by 2014.
The 108-year-old company has so far been focusing on the LAN (local area network) market in the country.
Siemon has been in the Indian networking market for about eight years now through a lean marketing office in Delhi. However, to tap the market effectively it has relocated to Hyderabad.
“The centre of competence in Hyderabad, which is first-of-its-kind in the company’s operations globally, would act as a back-end to the entire global operations of the company spread in about 37 countries,” Carl N Siemon, the fourth-generation successor of the company’s founder Carl Siemon, said.
According to Siemon, the company has also been witnessing significant increase in the revenues from data centre market in other geographies as well.
“Currently, we get about 42% of our revenues from the data centre market, while the rest comes from LAN. Even in terms of geographical mix, we get about 64% revenues from non-US markets, while in 2001 the US market used to contribute about 74% of the revenues,” he said, refusing to provide absolute figures since Siemon is privately held.
The company that has 6-8% LAN market in India feels with competitors not much focusing on data centres, its foray into the niche segment is help in improving its market share.
“We are targeting to achieve about 18-21% market share in India by 2014. The niche opportunity in the form of data centres is going to be the key contributor to revenues,” Siemon said.
The company has a manufacturing facility for cables and other IT infrastructure related products in Shanghai, China, which supplies to the Asia-Pacific markets. Its plan to set up another unit in the region, particularly India, would depend on demand.
On relocating the facility from Delhi to Hyderabad, he said, “Most of the data centres are located in South as it is a non-seismic zone and there is also abundant availability of resources. So, we wanted to be closer to the market.”
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